SMS marketing is a type of digital marketing where marketing is done by sending text messages to mobile phones. Nowadays many companies do their marketing by sending SMS on mobile.
Its biggest advantage is getting many customers directly at low cost. This marketing method can be used to promote special deals, sales, events, etc
How to do sms marketing?
Just sending some random SMS of few words will not get you customers. You need to keep some things in mind. They are discussed here.
Create an effective SMS campaign.
You will reach many people with one SMS.
So you have to write the SMS in such a way that the majority of people are attracted to your SMS.
You can follow the following tips to create such SMS.
1. Choose a best SMS marketing tool.
2. Make your SMS as short and catchy as possible.
3. Always keep an eye on the campaign.
4. Correct the mistakes of the previous campaign in the next campaign.
Benefits of SMS Marketing
It has many advantages in the world of marketing. They are mentioned below.
1. This way you will get the most impressions. That means more people will see your SMS.
2. SMS marketing is most effective in connecting with new customers.
3. It can be done at low cost so it is budget friendly.
4. SMS marketing is an offline marketing system so impressions are very high.
5. People trust more on SMS so customers are easily found.
How does this marketing method work?
You can collect many mobile numbers and send various coupons, special offers, other information via SMS.
You can collect the numbers from your site’s signup form or any other means. When sending SMS, users usually do not consider them as spam. It’s one of the major advantages of SMS marketing.
Is SMS marketing good for your company?
It may be a good option for your company. You can reach and market to your customers directly through this marketing method.
Besides, it costs relatively less. Again sending OTP, Confirmation Massage, Transactional massage etc. SMS will make your company more credible.
How to create an effective SMS?
If you can write SMS well then you will get many customers in one campaign. As a result, you will spend less money.
Below are some tips that can be useful while composing an SMS.
1. Create a segment with your target audience in mind.
2. Write separate SMS for each segment.
3. Use a CTA (Call to Action).
4. Keep SMS as short as possible.
5. Use correct spelling, grammar and simple language.
This way you can write a beautiful SMS.
Choose a right tool.
The software or website through which you can send SMS, tracking etc. is called SMS marketing tool. There are many SMS marketing tools available on the internet today.
So choosing a good tool becomes a bit difficult. But to choose a right tool you need to keep some things in mind. Currently there are some tools that are good for startups or new companies.
If your company is new then you can choose those tools. Also, how fast will SMS be sent? Whether tracking can be done or not should also be kept in mind.
Send SMS at right time.
A person is not always sitting with his mobile. So you need to determine a time when most people are active.
As an example, assume that many people wake up in the morning and use their mobile phones for a while. Many people use mobile phones even before breakfast. But most people use mobile at night.
This way you can monitor everyone’s behavior and send SMS at an exact time. You can also get ideas by observing previous campaigns.
Mistakes you should avoid
There are many things you need to keep in mind to run a successful campaign. A small mistake in this case can be responsible for losing many of your customers. Here are some things that you should avoid.
1. Not using CTAs.
2. Don’t write SMS using extra words.
3. Don’t send untimely SMS.
4. Always keep an eye on the results.
5. Try writing a great SMS with less words.
6. Do not send additional SMS.
SMS marketing can be an effective tool for businesses to reach their target audience directly and quickly, as text messages are often read promptly. However, it’s essential for marketers to use SMS marketing responsibly, respecting users’ privacy and preferences to maintain a positive relationship with their audience.
